![]() Monkey Shoulder’s Giardina says McHale was the ideal frontman for the campaign, as the brand was able to “harness his quick sense of humor and charismatic personality to encourage daters to be themselves, stop trying so hard and just have some fun”.Īs a part of the initiative, daters have the chance to have McHale crash their first dates. Of course, the evening also includes drinking Monkey Shoulder. ![]() After a number of failed attempts, McHale convinces a pair – who are about to walk into a ballet performance – to ditch the dancing and go with him to a wrestling match instead. McHale goes on to say that Monkey Shoulder believes that everyone should approach life – and dating – in the same way they enjoy whisky: “by not taking it too seriously.” To help people relax and drop the pretenses, McHale hits the streets of New York City in an effort to recruit first-daters to come with him and enjoy a more casual evening. “To enjoy your whisky, you don’t need some guy with a handlebar mustache spewing a bunch of pompous tasting notes,” he quips. He plays “a person who’s trying way too hard to impress you,” waxing poetic about the proper preparation for a Scotch whisky, before chucking the glass offstage and stripping down to a casual sweater. In the opening scene of the hero film, McHale is pictured in a leather sofa-clad drawing room sporting a plaid suit, crystal lowball glass in hand. The campaign, ‘Stick it to Stuck Up’, is headlined by a cheeky three-and-a-half minute spot in which Joel McHale urges us all to drop the snobbery – surrounding whisky as well as dating – and just enjoy ourselves. ![]() “Our new campaign dramatizes that same ethos within a context that is relatable and ripe with pretense: first dates!" From bitters to barrels of fun "The smooth, malty and fruity character is bold enough to stand out in a drink, and balanced enough to not take it over.“We want to encourage Scotch drinkers to drop the pretense and lighten up a bit,” Monkey Shoulder’s brand director Michael Giardina tells The Drum. ![]() "Take a sip and you'll taste mellow vanilla and spicy hints. "Put your nose in the glass and you'll smell zesty orange, vanilla, honey and spiced oak," the site reads. The new blend of whisky, made specifically for cocktail mixing, was born in the early 2000s, but officially hit shelves in 2003. Monkey Shoulder was born to one of the oldest whisky-making Scottish families in the world: William Grant & Sons, which, according to their website, has been distilling since 1887. The company calls it "the world's largest cocktail shaker," and for good reason: NJ 101.5 says it's about 27 feet long, 13 feet tall and 8 feet wide. There will be live spins by DJ Jaymie Perez. Happy Hour, where visitors can enjoy drinks like the Side Piece (Monkey Shoulder Scotch, lemon, peach, ginger beer and ruby port) or the Tropic Like It's Hot (with Monkey Shoulder Scotch, pineapple juice, coconut syrup and soda mint). Tonight, it will appear at Teak in Red Bank for a special 5 to 8 p.m. Monkey Shoulder, a brand of 100% malt Scottish whisky made specifically for mixing cocktails, has transformed a cement mixer into a whisky shaker in order to market the brand across the nation. Get ready Red Bank, the world's largest cocktail shaker is driving into town.
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